This is terrible. I couldn't actually watch the whole thing. Well done for bringing it to our attention.
But, like with the orang-utans, someone has to offer the people in the poor coastal communities an alternative that is viable.

Eco tourism and shark diving would be one option, but the vastness of the coastlines of the Asian, South American and African continents kind of preclude that.

There is nothing wrong with small sustainable coastal fisheries keeping those local economies afloat, but in order for that to happen, the big fisheries corporations of Japan, Taiwan, China and South Korea absolutely must to be reined in first as they are taking all the fish!

http://www.greenpeace.org/international/campaigns/oceans/pirate-fishing/

that restaurant is offering discount is probably because of the intense competition around that area. in a span of 6 months, more than 6 restaurants have opened there. and "super star" is the newest entrant there.

Every day, when I walk from my flat to the MTR, I pass a restaurant called Shark Fin City in Olympic mall. It's always empty, and the Chinese girls working the door with thigh-high slits in their cheongsam always look bored. I'm usually not one to wish ill on a business, but I'm always secretly happy that they have no customers, since it's basically a restaurant dedicated to a cruel practice on a threatened species.
Shark's fin at regular restaurants, I get. (I don't eat it, but I get that its popular). But a whole restaurant called Shark Fin City?
But I don't think it's lack of popularity is due to any eco-awareness among the good people of West Kowloon. I think it's because it's next to a big, popular Cafe de Coral, where you can get a good lunch for HK $30!

I know that branch, we did some undercover filming there once. There's also branch in Causeway Bay, Times Square. You may be interested to know that 'Shark Fin City' advertises quite heavily on the official HKTB tourist maps of Hong Kong that they give out to arriving tourists at the airport. Sickening, really. They need to be closed down, I agree...